Winter sales of CS range snowball in the West Midlands

As a growing number of the population takes advantage of the great value offered by the nation’s favourite meal of fish & chips, IMC’s dealers are reaping the rewards. Birmingham based dealer, Charles Catering, sold 4 Chippers in just one week after Christmas, and not all to shops whose existing equipment had expired. As Managing Director, Paul Zafiri, explains; “Some of my customers are purchasing a new IMC CS-C1 Chipper solely on the basis of the amazing value it represents and are concerned that its current, incredibly low price may not be available for much longer.”


Although introduced to the market less than a year ago, the CS-C1 is already carving a strong reputation as an extremely efficient and robust machine. “I have had new customers contact me specifically to enquire about the CS range and to trial the new Chipper,” continues Paul; “I think people are beginning to see what they have been missing judging by the number of fish & chip shops that are moving from other brands to IMC.”